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Branding 101: Do You Need A Brand Bible?



Branding 101: do you need a brand bible in the bible

  • Tip: If you haven’t fully designed your visual language (or if you need to refresh it), follow our step-by-step guide to build a brand identity. Miscellaneous Branding Elements (If Applicable) Depending on the size of your company, the industry you’re in, or the content or products you produce, you might include directions for additional.
  • If your brand is about a new natural product, a commitment to the value of ‘natural’ should be evident in everything you do – the product itself, the packaging, your corporate culture, your education of your customer, and your own personal behavior. Know your mission, Believe your mission, Live your mission.

Help i need to incorporate my small business plan. When a client approaches you to create a new brand identity for their product, service or event, things can seem a little bit daunting. But don't worry - all you need to do is apply all the skills you've built up in your design career in a slightly different way.

Brand Guidelines (also commonly referred to as “brand standards”, “style guide” or “brand book”) are essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as:

Branding 101: Do You Need A Brand Bible Commentaries

Branding 101: Do You Need A Brand Bible?
  1. An overview of your brand’s history, vision, personality and key values.
  2. Brand message or mission statement – including examples of ‘tone of voice’.
  3. Logo usage – where and how to use your logo including minimum sizes, spacing and what not to do with it.
  4. Colour palette – showing your primary and secondary colour palettes with colour breakdowns for print, screen and web.
  5. Type style – showing the specific font that you use and details of the font family and default fonts for web use.
  6. Image style/photography – examples of image style and photographs that work with the brand.
  7. Business card and letterhead design – examples of how the logo and font are used for standard company literature.

Branding 101: Do You Need A Brand Bible Pdf

If you’re just starting out and you only require a few key marketing tools at this point, focusing on the above areas may be enough. However, to make sure all your bases are covered, you may choose to go with a more detailed Brand Book that also includes:

Branding 101: Do You Need A Brand Bible Gateway

- Design layouts and grids
- Social media profile page applications
- Brochure/flyer layout options
- Website layout
- Signage specifications
- Advertising treatments
- Merchandising applications
- Copywriting style (a.k.a. “tone of voice”)
- Editorial guidelines

Branding 101: Do You Need A Brand Bible Written

Brand guidelines should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognizable. Consistency is key, especially if you need the brand to extend across multiple media platforms.